THE FIVE MAJOR SECTIONS

I. Coaching From Center
II. Impeccable Business Sense
III. Effective Coaching Tools
IV. Becoming a Client Magnet
V. Masterful Coaching Sessions

Lesson 1
Creating Value From the Inside Out

Foundational Experience
Authenticity
Being vs. Doing
Insights on Focus
The Picture of Your Practice
Identifying Your Intentions

Lesson 2
Mastering the Sample Session

How the Sample Session Works
Letting Go of the Outcome
Gaining the Desired Results
What Makes Coaching Effective
Hiring Your Own Coach
Who Are Your Clients
A Simple Coaching Model
Client Welcome Packet
Your Ideal Client

Lesson 3
Co-Creating the Relationship

The Coach’s Role
The Client’s Role
What To Do with Your Expertise
Coaching vs. Consulting
Coaching vs. Therapy
Ethics and Standards
When to Fire Your Client
Coaching Agreement
Standards & Ethics
Pro Bono Barter Coaching

Lesson 4
Following Vision with Action

Reflecting What’s Inside to the Outside World
Passion and Expertise
Attracting Your Ideal Clients
Your Hottest Undeniable Benefit
What Is Your Message?
Specialties and Niches
Teaching What We Need to Learn
Your HUB Statement
SMART Goals

Lesson 5
Rising to the Professional Level

Reinforcing Moments
Preparing to Take Flight
Building a Coaching Community
Advisors and Resources
Your Own Advisory Board
Honor and Recognition
Building Your Referral Engine
Generating a Resource List
Your 30 Second Message
Your Professional Team

Lesson 6
Taking Care of Business

Your Home Office
Establishing Clear Boundaries
Choosing a Business Structure
Domain Name Registration
Protecting Your Work with Copyrights
Trademarks and Trade Names
Toll-free Phone Numbers
Client Log
Virtual Assistant Partnerships

Lesson 7
Setting Your Rates and Accounting for Success

Coaching Fee Ranges
Value Exceeds Benefits
Clients Investing in Themselves
Record Keeping Systems
Accounting – Keeping It Simple
Credit Card Merchant Accounts
Alternative to Credit Cards
Client Tracking & Management
Client Compass System
From Techno-Woes to Techno-Wows

Lesson 8
Thinking Like a Self-Employed Professional

Possibility Thinking
Announcing Your Arrival
Demonstrating Integrity
Responding With Ability
Making a Timely Response
Professional Courtesy
Coaching Friends and Family
Acknowledging & Reciprocating
Warm Letter Example
High Tech vs. High Touch

Lesson 9
Tuning In

The Master Tools of Coaching
Offering a Most Precious Gift
Getting Out of the Way
Being Blank
What to Listen For
The Coachable Moment
Wading Into the Story
Five Listening Reference Points

Lesson 10
Delivering Powerful Questions

Appreciative Inquiry
Formulating Questions
Coming In for a Landing
Telescoping In and Pulling Back
Five Types of Questions
Don’t Let Them Wiggle Away
The Non-Answer Answer
Using Your Voice
Dynamic Listening
Six Keys to Powerful Questions

Lesson 11
Responding Intuitively

What is Intuition?
Respect and Trust
Don’t Hold Back
Endorsing
Holding Up a Mirror
Relating
Challenging
Summarizing
Re-framing
Goal Mapping

Lesson 12
Developing Strong Support Systems

The Right Stuff
Being At Choice
Making A Commitment
Strategic Planning
Over-Achievers, Over-Promisers
Rich Resources–Creating Allies
Establishing Balance
Providing Accountability
Raising Awareness
Achieving Balance
Daily Practices
Open Challenge Forum

Lesson 13
Attracting Versus Selling

Stop Selling & Start Connecting
Show, Then Tell
The Importance of Being Seen
Direct One-on-One Contact
Joining Groups & Having Fun
Letting People Experience You
Client Attraction Plan
Worksheet
Upside Down Marketing
10 Ways to Promote Your Practice

Lesson 14
Gaining Visibility and Credibility

Reaching a Wide Audience
Speaking to Groups
Structuring a Presentation
The Call to Action
Workshops and Classes
Writing and Publishing
Three Great Reasons to Write
Group Coaching
10 Design Steps for Events
Eight Steps for Group Coaching
Group Coaching Flier
Email Newsletter Example

Lesson 15
Niche to Be Rich

Developing Your Top Markets
Making the Upgrade
Your Niche Market
Become an Expert
The Magic of Thinking Small
All Things to All People
Drilling Down to Your Niche
Making the Most of the Web
Digital Publishing
Your Website Communications Center
Why Should I Get Online?

Lesson 16
Implementing the High Touch
Approach

Building Trust
Authenticity
Clear Communication
Consistency and Integrity
Responsiveness
The Call to Action
Referral-Based Business
Making Money While You Market
20 Marketing Approaches
Leverage Your Marketing

Lesson 17
The Art of Coaching

Artful Coaching
Being Right Sized
The Blank Canvas
Hijacking the Agenda
Clarifying the Client’s Agenda
The Tip of the Iceberg
Venturing Out of the Comfort Zone
Tools For Creating

Lesson 18
Seizing the Coachable Moment

Nine Subtle Clues
Offbeat Phrases & Missing Pieces
Strong or Weak Energy
Inconsistent Statements
Nervous Laughter
Contradictory Emotions
Limited Perspectives
Role Inflation
Throw Away Comments
Timing… Is Everything
Going Deep

Lesson 19
Inviting the Shift

Reflecting
A Glimpse of the Future
Shifting Focus
Lighting the Way
When to Push
Time and Balance

Lesson 20
Framing the Masterpiece

Endorsing and Empowering
Inspiring Action
Getting SMART
Spotting the Tire Kickers
Upping the Challenge
Coaching Session Transcript
Coaching Magic

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